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I was going to change the world.

And I was going to do it by working at non-profits and in government sectors whose mission was socio-economic justice.

But seven years writing and reviewing policies that were meant *to do good* often didn’t translate into the type of good I wanted to be a part of. It amounted to mostly fluff and “looks good on the surface” type of change. No thanks.

I became fed up. So I took a stance and decided that the life I had spent almost a decade planning for was no longer for me.

And then I became an entrepreneur by accident.

On a somewhat planned whim (made the decision in December and left in March), I quit my job and moved to a tropical island to open a juice & salad bar with my sister. Sounds like a joke right? My boss thought it was.

In a nutshell, this was equal parts the toughest and most rewarding time in my life.

And that’s because pouring your heart into something that you create - and then offering it up to the world for better or worse - is the best lesson in ego destruction and personal growth, but it wasn’t one I had planned for.

It was during this time that I realized I could create whatever job I wanted for myself through a combination of genuine passion, learned skill and obsessively researching a specific industry need with the intention of becoming an expert on the subject.

July 2016, me getting to be myself while also getting used to being a business owner
July 2016, me getting to be myself while also getting used to being a business owner

Armed with this new realization, I went on a mission to create a job for myself that lit me up, allowed me to do the good work I so desperately wanted to do, and complimented the lifestyle I wanted to live.

Total boss control and total geographical freedom.

Me doing my now favourite past-time that used to just be a daydream during the cold AF months in Canada
Me doing my now favourite past-time that used to just be a daydream during the cold AF months in Canada

So, I dusted off my writing skills from my policy analyst days, devoured all the info I could on digital marketing (WARNING: there’s a lot of garbage on this topic out there) and married the two together.

The good news for me was that writing copy and mapping out marketing strategies follows the same process that I used to research and write policy. But now I could write in a way that was more relatable, conversational, and unequivocally more FUN TO READ.

The tacky “used car salesman” style of selling couldn’t have been further from the definition of good copy.


Was I ever glad to learn this.

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And so here we are. Me telling you the short version of my journey to arriving at this point. And you reading it... deciding whether or not I’m someone you’d like to get to know a little bit better, maybe by working together, or maybe for some other reason.

Either way, thanks for taking the time to read this. I had fun writing it.

Ok, now it’s your turn! Tell me a bit about you and your business and how you got to where you are.

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Vicky Snyder is on a mission to create connection between business owners and the people they look the serve. She does this through weaving stories into marketing messages that leave readers feeling understood and seen. This type of connection leads to more sales for business owners, better results for clients, and a deeper impact on community as a whole. Vicky has lived the past 4 years on Roatan, and island in the Caribbean. She admittedly sometimes misses the cold Canadian winters.


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