Make Building Relationships
Your Marketing Strategy
When your sales strategy becomes about
creating real connection, it also becomes
more fun, less effort, and crazy effective.
Wanna better connect with your audience and sign more clients?
Then you gotta get the chemicals outta your copy!
You have chemicals in your copy if...
- Your audience isn't buying from you
- Your sales strategy isn't really a strategy
- Your marketing efforts are falling flat
- You get confused about how to show up online
- You don't have a clear customer journey
- Something's not working, but you're not sure what.
Is this you?
Chemical-free copy nudges your reader to do the thing they actually wanted to do anyway.
So, what do you want your reader to do?
Follow you on social
Listen to a podcast episode
Watch a YouTube video
Reply to your email
Answer a question
Share a story
Book a call
Buy your product
Join your membership
Chemical-free copy nudges your reader to do the thing they wanted to do anyway.
So, what do you want your reader to do?
RAISE AWARENESS
- Follow you on social
- Listen to a podcast episode
- Watch a YouTube video
CREATE CONNECTION
- Reply to your email
- Answer a question
- Share a story
SELL YOUR SERVICE
- Book a call
- Buy your product
- Join your membership
An effective sales strategy
Weaves all 3 kinds of copy together.
On your website, in your emails,
& in your social posts.
An effective sales strategy weaves all 3 kinds of copy together.
On your website, in your emails, and in your social posts.
And I believe everything tastes better with a little bit of lime zest.
My dream job was to write legislation that would promote socio-economic justice. I wanted to use sound research to create policy that would change the world. But I quickly learned this would not be possible inside of government.
What I did learn?
How to transform abstract concepts and complicated research findings into easy-flowing, straight-to-the-point briefing notes read by officials who had to make fast yet important decisions based on my suggestions.
Stressful? Yes.
But it made me damn effective at researching all kinds of subject matter, understanding how a community felt under certain circumstances, and how to capture the essence of the problem in a way that would inspire action.
So, instead of using my super power inside of the stagnant government bureaucracy, I do it through YOU.
You, a creator, who is also in business to make people's lives better. You, who is offering them a way to live simpler, healthier, and with more peace and joy. By helping you connect on a deeper level with your audience, I'm living out my mission to change the world.
Let's Create Some
Chemical-Free Copy Shall We?
(and do it using a home-cooked meal analogy)
1
Picking a Recipe
What do you want to accomplish? During the kick-off call, we'll establish what kind of copy will help you achieve your goal.
2
Gathering the Ingredients
Who is your audience and what do they want? It's time to dig deep into their minds (and online hangout spots) to learn how to speak directly to them.
3
Cooking Time
Time to get messy! This is when I bury myself in the kitchen, blending up all the ingredients, and whipping up your chemical-free copy. Don't salivate too much.
4
Taste Test
Is there enough salt? Does it need a lil' lime zest? Now's the time to give me your feedback. Send me your questions, suggestions, and edits.
5
Let's Eat
It's time to set the table and serve up this dish! Let's hit "Publish" on your copy and start monitoring the results.
6
Clean Up
Let's look at # of visitors, # of opens, and other conversion metrics to understand if other's enjoyed the meal as much as we did.
We work together in
PARTNERSHIP & COLLABORATION
to achieve your identified goal
Expectations, needs & deliverables are
CLEARY IDENTIFIED & AGREED ON
before any project begins
Deadlines, capacity & boundaries are
RESPECTED & COMMUNICATED
throughout the entire project
Why work with a copywriter?
Hiring a copywriter is about welcoming someone onto your team whose sole objective is to help you create a more effective, seamless and low-energy sales process. This can be achieved in so so SO many ways, but which way is the best way for you?
"She makes this daunting task super easy!"
"By listening and asking the right questions, Vicky wrote all my content completely sounding as if I had written it myself. I was so impressed by her attention to detail and meeting my tight deadlines, that I knew I had hired the right professional. I see so much value in what she does, that she's become an asset to my business. I am just so truly thankful I found her."
Linda Walters, Mortgage Broker, Your Mortgage GPS
NUTSHELL
Vicky Snyder is on a mission to create connection between business owners and the people they look the serve. She does this through weaving stories into marketing messages that leave readers feeling understood and seen. This type of connection leads to more sales for business owners, better results for clients, and a deeper impact on community as a whole. Vicky has lived the past 4 years on Roatan, and island in the Caribbean. She admittedly sometimes misses the cold Canadian winters.
LIST-BUILDING TRAINING FOR SERVICE PROVIDERS
21 Ways To Boost Website Conversions
Go through this checklist for on-the-spot changes you can make to improve your web copy
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